Store Identity Kit

The Store Identity Kit has been developed to provide you with options to leverage the strength of a brand while maintaining your own business identity. Working with predominant and quality shop fitting and design companies, API has invested heavily into this package to assist independent pharmacists in creating strong identity for their pharmacy.

This package consists of internal and external signage, staff uniforms, stationery and a range of template marketing solutions that complement your store’s new look.

External Signage

The external signage is clear and strong. The Green Cross and the independent pharmacy name are the heroes. The external graphics used in the Store Identity Kit are designed to reinforce the importance of the pharmacist. We have stock shots available for use, or to further drive the relationship between pharmacist and patient, you can use your own image/s. These graphics also outline opening hours and pharmacy services.

Signage Contribution

If you’re a contracted Premium Plus level three-year member and are intrested in our Store Identity Kit, signage contribution funding is now available.

*Available for 36-month Premium Plus level members only.

Internal Signage

Once inside the store, the dispensary and sales and service signage again reinforce the ‘health’ aspect with the use of the Green Cross, Clear and simple, the ‘Prescriptions’ sign should be visible from the front of the store.

Category Signage

Colour and simple images are used to define major categories along the wall. The cross is still evident but takes a more subtle approach giving focus to the category.

Gondola Category Signage

Gondola Category signs for middle pharmacy differ to those for the front of the store. They are clear and focus on the category with the cross still present to reinforce the health and wellbeing positioning.


New look stationery is available to order from Stirling Fildes. This stationery complements the Green Cross look for your pharmacy and provides you with solutions that enhance your business.

Items available include:

  • Letterhead
  • Envelopes
  • Dispense Labels
  • Repeat Backing Cards
  • Personalised and Generic Paper & Plastic Bags
  • Promotional Signage

To order, simply visit the myAPI Portal or contact Stirling Flides on 1300 651 118

Staff Uniforms

As a Club Premium member you have access to a range of uniform soloutions that demonstrate your commitment and that of your staff to providing exceptional levels of healthcare service to your customers.

This stylish and practical range of uniforms from leading supplier ActionCorp has been designed to complement the look of your store.

To order this range or to arrange a sizing kit to be sent to your store, simply visit the myAPI portal or speak with your BDM.

Name badges are also available to order and will compliment your store’s new look. Speak with your API BDM or download an order form the portal today.